Airbnb has established a strong presence in the hospitality industry, surpassing a mere foothold. As of 2023, the disruptive company was estimated to own approximately 20% of the vacation rental marketplace — a significant share by any measure. This news is positive and challenging for hotels that list on Airbnb. On one hand, it provides hotels with greater selling reach and branding opportunities. On the other hand, Airbnb’s dynamic pricing structure can be challenging to keep up…
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