São Paulo Hotels Hit March Records During Design Week

São Paulo — March 2026

In short: São Paulo hotels set March records with 67.8% occupancy, BRL 871.48 ADR, and BRL 590.79 RevPAR during Design Week and major events.

Hotels Achieve March Records in São Paulo

According to preliminary CoStar data, São Paulo’s hotel industry reached its highest March average daily rate (ADR) and revenue per available room (RevPAR) on record. Occupancy rose to 67.8%, up 13% year over year, while ADR increased 7.4% to BRL 871.48 and RevPAR climbed 21.3% to BRL 590.79. Design Week, held in March, contributed to the surge in demand and pricing.

Key Details

• Occupancy: 67.8% (up 13% YoY)
• ADR: BRL 871.48 (up 7.4%)
• RevPAR: BRL 590.79 (up 21.3%)
• Event Influence: Design Week played a significant role in driving demand.

What Travel Professionals Should Know

TMCs and hoteliers managing São Paulo accounts should prepare for heightened competition and pricing pressure, particularly during major events like Design Week. The data suggests a strong correlation between high-profile events and increased hotel revenue, indicating that strategic partnerships and targeted marketing during such periods could be crucial for maintaining profitability.

Frequently Asked Questions

What is the significance of these March figures?
The figures represent the highest March ADR and RevPAR in São Paulo’s history, driven by Design Week and major events, indicating robust demand and pricing power.

Which travel trade segments are affected?
TMCs managing São Paulo accounts, hoteliers, and event organizers are directly impacted by these record-setting metrics.

When does this trend likely continue?
The trend appears to be linked to major events, suggesting that similar spikes in occupancy and revenue may occur during future high-profile gatherings in the city.

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