Sarovar Hotels bets big on highway properties; 80 projects in pipeline

Hospitality firm Sarovar Hotels is broadening focus towards highway hotels and resorts close to major cities, capitalising on the country’s rapidly expanding roads network, a top official said. The hotel chain has 80 projects in the pipeline over the next few years as part of its expansion plan, he said.

“Highway hotels and resort-concept properties close to cities, within three-four hour journey, are a new high-growth segment for hospitality, at a time when competition is getting intense in urban centres,” Sarovar Hotels Chairman Ajay K Bakaya told PTI in an interview.

He said this strategic shift aligns with the ongoing road infrastructure development in the country.

Enhanced connectivity is opening up opportunities for leisure and…