Global hotel technology specialist SHR has teamed up with Saudico Electronic Systems, one of Saudi Arabia’s top Oracle hospitality providers.
The collaboration aims to transform customer loyalty programs across the kingdom’s hotel sector.
In Saudi Arabia, hotel loyalty programs are not widely adopted, leading to a reliance on Online Travel Agencies (OTAs).
Overall there is a scarcity of direct bookings despite high levels of repeat business.
Saudico has brought in SHR to provide a suite of advanced software solutions, with a focus on enhancing loyalty program capabilities.
Saudico will integrate SHR’s technology suite including PMS and CRS programs.
This alliance hopes to empower Saudi hotels to…
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