New report suggests with only 30% of brands examined
achieving above-average RevPAR growth over the past five years, brand selection
even more critical.
NATIONAL REPORT – A slowdown in RevPAR growth, fueled in
part by increased competition, makes brand selection by developers even more critical,
according to a new Hotel
Brand Performance 2024 report from CBRE.
The report provides an analysis of the industry’s
performance from 2013 to 2023. Among the highlights:
- The U.S. hotel industry is experiencing a proliferation of
brands, growing from an average of 13 brands per family in 2013 to 25 in 2023.
- RevPAR growth has slowed dropping to 1.5% between 2018…
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