Taylor Swift has had a monumental impact on the travel industry this past year, and as she wraps up the end of her popular Eras Tour in the United States, we’re taking a look at how the travel industry has benefited from her concerts.
According to global real estate services firm JLL, her tour has added an estimated $1 billion in hotel revenue. Some consider her tour to be more impactful than events like the Super Bowl or the Olympics on hotel revenue, according to Travel Weekly.
Across the destinations in which…
