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Travel loyalty program usage has stagnated since 2021: report

January 30, 2025
Kunal K Choudhary

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Travel loyalty program usage has stagnated since 2021: report

by Robert Van Pash (Editor)
January 30, 2025
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This audio is auto-generated. Please let us know if you have feedback.

Dive Brief:

  • Travel loyalty program usage has stagnated in recent years, according to What Travelers Actually Want from Loyalty Programs, a Morning Consult report published last month. 
  • The share of U.S. adults who are members of a travel loyalty program was “largely consistent” between 2021 and 2024. No one demographic group showed membership growth during the three-year period, though millennials and…

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