The Gift of Travel
For travel companies, there is a tremendous opportunity to tap into consumers’ desire to travel as a way of boosting revenue this holiday season. With half of consumers planning to gift travel and experiences, the potential for increased revenue is significant. The survey found that six in 10 consumers plan to buy travel and experiences as gifts for loved ones this holiday season. However, there’s a catch. The complexity of booking processes and the sheer number of choices risks putting many consumers off.
The Complexity of Gifting Travel
Gifting travel and experiences can involve sifting through a vast array of information, claims, ads and reviews, requiring a multitude of decisions that can leave consumers…
































