Tripadvisor reports rising demand for local culture, nature, smaller destinations

THE NEWS: TripAdvisor’s 2026 Mid‑Year Experiences Trends Report shows craft classes were the fastest‑growing experience category in the first six months of 2026, with bookings up 88% versus the same period in 2025.

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FAQ

What growth did craft class bookings see in the first half of 2026?
According to TripAdvisor’s 2026 Mid‑Year Experiences Trends Report, bookings for craft classes jumped 88% in the first six months of 2026 compared with the same period in 2025, making it the fastest‑growing experience category in the report.

How much did U.S. traveler bookings for craft classes in Japan increase year over year?
The report indicates that U.S. travelers’ reservations for craft classes in Japan rose by more than 300% year over year during the first half of 2026, reflecting a dramatic surge in demand from the United States for this activity.

What share of global craft class bookings did U.S. traveler reservations in Japan represent?
Those U.S. bookings in Japan accounted for one‑fifth of all craft class reservations worldwide in the first six months of 2026, according to TripAdvisor’s findings, underscoring the significant role of the Japanese market in global craft‑class demand.

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