Virgin Hotels will open its first London hotel on 1 August 2024 in the heart of Shoreditch, establishing an eighth location for Sir Richard Branson’s luxury lifestyle hospitality brand.
It will become the 17th property for the wider Virgin Hotels Collection, having just announced a new property in Kenya and following the successful launches of Virgin Hotels Edinburgh and Virgin Hotels New York in 2023.
“We’re all absolutely delighted that Virgin Hotels Collection will be opening a…
