Tel Aviv, Israel — August 8, 2023
In short: Israel Ministry of Tourism allocates 4 million NIS to bolster tourism ties with India, aiming for a bilateral MoU.
Israel-India Tourism Partnership
Israel Ministry of Tourism invests 4 million NIS to enhance tourism cooperation with India, including signing a bilateral MoU, contingent on parallel funding allocation.
Key Details
- 4 million NIS allocated by Israel Ministry of Tourism.
- Bilateral MoU to be signed, subject to additional funding.
- Initiative targets expanding activities in the Indian market.
What Travel Professionals Should Know
TMCs managing Indian accounts should prepare for increased collaboration opportunities with Israeli tourism partners, particularly in marketing and destination management. The allocation signals a strategic push to strengthen bilateral ties, potentially opening new routes and packages for travel agents operating in the Indian market. The timeline for MoU signing remains uncertain pending further funding confirmation.
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