Tourism Ireland Launches Taste of Ireland Campaign Nationwide

THE NEWS: Tourism Ireland launched the Taste of Ireland trade campaign in Glasgow, bringing together seven Irish tourism operators and 33 Scottish travel agents to forge partnerships and boost culinary, event and MICE tourism.

DETAILS:

• The campaign targets the high‑potential Scottish market to expand regional visitor numbers to Ireland.
• It focuses on creating new vacation packages centered on food, events and meetings.
• The event was a strategic B2B networking session designed to connect Irish operators with leading Scottish agents.

WHY IT MATTERS:
The Scottish market offers growth potential for Irish tourism, and stronger operator partnerships can increase visitor flows and revenue from culinary, event and MICE travel segments.

FAQ

How many Irish tourism operators participated in the Taste of Ireland launch?
Tourism Ireland’s Taste of Ireland trade campaign in Glasgow saw seven key Irish tourism operators attend the B2B networking event, aiming to build partnerships with Scottish travel agents for new culinary, event and MICE‑focused vacation packages.

How many Scottish travel agents were involved in the event?
Thirty‑three leading Scottish travel agents joined the Taste of Ireland launch in Glasgow, meeting Irish operators to explore collaborative vacation packages and capitalize on Scotland’s high‑potential market for Irish tourism growth.

What focus areas does the Taste of Ireland campaign target?
The campaign centers on expanding culinary, event and MICE tourism, seeking to develop new vacation packages that attract Scottish travelers and increase overall visitor numbers to Ireland.

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