MakeMyTrip has elevated Abhishek Bhasin to Vice President, Brand & App Performance Marketing, reinforcing its focus on digital-first strategies to fuel the next phase of growth.
In his expanded role, Bhasin will spearhead the brand’s creative vision and performance marketing, with a sharp focus on strengthening app engagement and customer retention. His mandate includes driving impactful campaigns that not only boost user acquisition but also deepen brand loyalty in an increasingly competitive travel tech ecosystem.
Sharing the news on LinkedIn, Bhasin said, “I’m happy to share that I’ve been promoted to Vice President, Brand & App Performance Marketing at MakeMyTrip.”
A marketing veteran with over a decade of experience across FMCG, FMCD, and e-commerce, Bhasin has led high-profile campaigns for marquee brands like Royal Stag, Imperial Blue, and Dulux Velvet Touch. Since joining MakeMyTrip, he has been pivotal in crafting innovative mobile marketing…
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