The partnership aims to position Busan as a global destination by combining the city’s attractions with Agoda’s technology and reach
Agoda and Busan City Partner to Enhance Tourism
Agoda, a prominent online travel agency, has entered into a strategic partnership with Busan Metropolitan City to bolster tourism in the South Korean coastal metropolis. The collaboration aims to leverage Agoda’s digital platform and marketing expertise to attract a wider range of travelers to Busan.
The agreement, announced on October 30, 2025, signifies a joint effort between the private sector and local government to promote Busan as a desirable tourist destination. This initiative is expected to highlight the city’s diverse attractions, from its beaches and cultural heritage to its culinary scene and vibrant urban life.
Through this partnership, Agoda will work to showcase Busan’s offerings to its extensive global customer base. This will likely involve targeted marketing campaigns, promotional packages, and optimized listings on the Agoda platform, making it easier for potential visitors to discover and book travel to Busan.
The collaboration is part of Busan’s broader strategy to increase visitor numbers and diversify its tourism market. By teaming up with a leading online travel booking service, the city aims to reach new demographics and encourage repeat visits. The focus is on making Busan a more accessible and appealing choice for both domestic and international tourists.
Key to this partnership is the utilization of Agoda’s data and insights to understand traveler preferences and tailor promotional efforts accordingly. This data-driven approach is intended to maximize the effectiveness of the campaign and ensure that Busan’s unique selling points resonate with target audiences.
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