Agoda launches AI-driven campaign featuring Ayushmann Khurrana

Digital travel platform Agoda has today introduced an AI-powered advertising campaign tailored for the Indian audience, featuring Ayushmann Khurrana. This initiative has utilized AI technology to create over 250 customized videos for different locations across India and abroad.

In collaboration with Blink Digital, Agoda built a digital campaign around content created using Gan.ai’s generative AI technology. With this technology, a single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination. All videos feature Ayushmann, thanks to generative AI changing the voice-over, applying lip syncing, and adding contextual images.

Bollywood actor Ayushmann Khurrana commented, “I’m excited to be part of Agoda’s innovative approach to connecting with travelers. This campaign allows Agoda and me to reach out to individuals in a very personal way, making their travel planning experience more engaging. The idea is to inform…