Agoda has unveiled a generative AI short film entitled ‘Leo’s Magical Travel Adventures’, designed to highlight global exploration and cultural diversity. The film is the latest addition to Agoda’s AI series, following the popular book ‘Maya and the Secret World of Agoda’.
The storyline of the film takes viewers through various cultural hotspots: Guangzhou in China, Rotorua in New Zealand, the iconic Ayutthaya floating markets in Thailand, and the vibrant city of Udaipur in India.
Through this journey, the protagonist Leo, cousin of Maya from the book, immerses in local customs such as the Lion Dance and Holi Festival.
Among the technologies used for the film are generative AI tools such as OpenAI’s ChatGPT 4.0 and Midjourney v6.1. These were managed by Agoda’s marketing, legal, and translation teams.
Matteo Frigerio, chief marketing officer at Agoda said the project aims to illustrate the role of…
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