Digital travel platform Agoda and the Singapore Tourism Board (STB) have renewed their partnership through the signing of a Memorandum of Understanding (MOU). This agreement will see both entities promoting Singapore as a top destination in Southeast Asia through their ‘Reason to Travel’ campaign. Key figures including Agoda’s CEO, Mr Omri Morgenshtern, and STB’s Chief Executive, Ms Melissa Ow, signed the MOU to affirm this year-long commitment. The strategy will have a particular emphasis on spotlighting and promoting Singaporean brands.
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