SEOUL, South Korea, May 9, 2025 /PRNewswire/ — With summer just around the corner, digital travel platform Agoda highlights four cities—Gangneung, Muju, Buyeo and Tongyeong— where local festivals are drawing increased interest from travelers eager to soak up authentic K-Culture.
According to Agoda’s 2025 Travel Trends Survey, 34% of South Korean travelers cited cultural exploration as one of their top travel motivations. A survey by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization also revealed that meaningful local experiences are a top priority for South Koreans, while experiencing Korean tradition emerged as a top travel trend among international visitors.
Travelers looking to soak up the magic of K-Culture this summer can look forward to these festival destinations:
May: Gangneung Danoje Festival
Held May 27 to June 3, Gangneung’s UNESCO-recognized Danoje Festival features the Gwanno Mask Play and…