Too much industry focus is being placed on the “sexy” parts of travel, according to Robert Rosenstein, co-founder and chairman of Agoda.
“I hear tons of companies talking about product development. ‘This is my product, look at how cool it is, it’s a trip planner,'” Rosenstein said when asked how he viewed artificial intelligence at the The Phocuswright Conference 2024.
“Where can AI solve real problems? Where we transact, how we transact. I just hate checking into a hotel. It’s miserable,” Rosenstein said. “I’d like to see us solve some of those problems, instead of focusing all of our time on the travel journey part.”
Rosenstein also voiced his fears that although consumers are going to have “an awesome
year as travelers” with travel planning becoming easier, more fun, interesting and more
reliable, whether that would then ripple its way through the industry.
“What we are not finding out is what happens then,” he…
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