According to a recent survey conducted by digital travel platform Agoda, sustainable travel is a major consideration for most Asian travelers. The survey “2025 Sustainable Travel Survey”, ranked travelers from the Philippines as the most conscious about sustainability, with 86% stating it was a key factor in their travel plans for 2025. Travelers from India (82%), Taiwan (80%), Malaysia (80%), and Vietnam (77%) also showed a strong commitment to sustainable travel.
The survey drew upon responses from over 6,000 participants across 11 Asian markets. It highlighted that sustainable travel, characterized by authentic experiences and off-peak travel, is becoming increasingly popular in Asia. 68% of surveyed Asian travelers consider sustainability when planning their travel for…
