India is the third-largest market for Agoda with close to 10% of its customers originating from the country (source: 6sense.com). With a strong focus on hyper-local partnerships, the brand is tapping into India’s digital capabilities to create a seamless journey for both domestic and international travellers. In this interview, Krishna Rathi, senior country director for the Indian subcontinent and Maldives, Agoda, speaks to Pallabi Dey Purkayastha about the company’s collaborations and on promoting sustainable travel in India. Edited excerpts:
What are some of the major travel trends you have noticed since the Covid pandemic changed traveller preferences?
Since the pandemic, we’ve noticed travellers are opting for shorter, more frequent holidays, and the number of Indians travelling abroad continues to rise significantly. We’ve adapted by promoting destinations that are easily accessible, with direct flights and straightforward visa processes, such as Vietnam and…
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