New Delhi, March 20 2024-
As Indians venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 87% of Indian travellers care about more sustainable travel. Respondents highlighted that financial incentives, the availability of sustainable travel packages and clearer guidance on sustainable travel practices could encourage them to make more sustainable choices on their next trip.
Over ten thousand respondents were polled on Agoda’s platform, from ten markets across Asia. Almost 8 in 10 travelers stated their willingness to make more sustainable travel choices: with 18% of respondents indicating that they would always make every effort to ensure they travel more sustainably. Still, 22% of travellers rarely consider sustainability in their travel decisions – with Japan’s travellers least concerned (45%) versus only 8% of travellers from the Philippines.
Financial…