Rob Rosenstein on Building Agoda, Entrepreneurship and Solving Travel’s Structural Problems
In the fast-paced world of online travel, few names stand as tall as Rob Rosenstein, co-founder of Agoda. While today Agoda is one of the world’s leading online travel agencies (OTAs), specializing in the Asia-Pacific market, its beginnings were far humbler.
In a candid conversation at Phocuswright 2024 in Phoenix, Rosenstein reflected on the origins of Agoda, its rapid rise, and the lessons he’s learned along the way as both a founder and an industry veteran.
What emerges is a story not just about building a business but also about adaptability, collaboration, and the art of knowing when to seize an opportunity.
Forget the romanticized tales of two visionaries sitting on a beach in Phuket, Thailand, sketching plans for a revolutionary travel company. As Rosenstein himself puts it, “No truth to that story at all. It…
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