Rocket Travel by Agoda reports continued popularity of travel-centric loyalty programmes

Rocket Travel by Agoda’s latest report shows travel-based loyalty programs continue to climb in popularity thanks to the sector’s ability to build loyalty through highly personalised customer experiences.

Rocket Travel by Agoda’s 2025 Trend Report reveals that the top five airline loyalty programs alone saw a 7.75 percent average growth in valuation from 2020 to 2023 while some travel loyalty programs in the financial services sector have tripled in value since 2019.

Rocket Travel head Damien Pfirsch said: “Unlike other industries, travel is something that people are emotionally invested in. By offering real-world experiences that customers really care about, it’s easier for brands to turn transactional relationships into long-term partnerships with their customers.”

A potential opportunity

While the report noted a dip in levels of customer satisfaction for many customer loyalty programs post-Covid because of reductions in benefits,…