SEOUL, South Korea, March 19, 2025 /PRNewswire/ — Digital travel platform Agoda’s 2025 Sustainable Travel Survey reveals that nearly three out of every four South Korean travelers (73%) consider sustainability when making their travel plans for 2025, higher than the average for all Asian travelers combined (68%).
This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.
Authentic Experiences Drive More Sustainable Choices
South Korean travelers are increasingly motivated by authentic experiences (23%), personal values and beliefs (22%) and the opportunity to contribute positively to local communities (20%) as their primary motivation for more sustainable travel. This trend underscores a movement towards travel that is not only enjoyable but also…
