| The CMO’s MO: 9 questions with dynamic APAC marketing leaders, insights and personalities revealed. |
Meet Matteo Frigerio. He’s not your average CMO. He’s a self-proclaimed “flag nerd” who somehow blends the precision of an engineer with the heart of a storyteller. As travel roars back to life, he’s facing a challenge at Agoda: how do you connect with millions of people across Asia, each with their own unique culture and dreams of adventure? “It’s like throwing a party where everyone from 20 different countries feels welcome,” he says.
For Frigerio, it’s not just about clicks and bookings. It’s about understanding what travel means now. It’s about tapping into that yearning for deeper, more meaningful experiences—what some call “intentional travel.” And with APAC’s online travel market set to explode (10% annual growth, according to Phocuswright), the pressure is on.
Frigerio’s…
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