Too much data? Agoda’s approach to learning, making mistakes and creativity

How much time does a tech company allocate for learning and experimentation in an age of rapid tech advancement? This is a question Agoda addresses every day, according to its Chief Technology Officer, Idan Zalzberg. In the WiT Studio, Zalzberg shared how Agoda is shifting its view on customer experiences and internal processes through innovation and a steadfast focus on the future.

Watch full session here:

For Zalzberg, the path to creating next-generation travel experiences starts with empowering employees. One standout example, he says, is the use of generative AI to resolve a long-standing issue: the inefficiency of internal support. “We implemented an AI bot that answers common questions by pulling information directly from our documentation,” he explained. 

The results have been transformative, to say the least.

Now, teams see their documentation being used and are motivated to keep it updated,…