MakeMyTrip marks 25 years with a brand film featuring Alia Bhatt and Ranveer Singh, showcasing the evolution of travel in India and its role in the industry.
Founded in April 2000, MakeMyTrip entered the market when online travel bookings faced challenges due to low internet penetration and hesitancy around digital transactions. The company aimed to simplify trip planning and booking through technology.
With increasing digital adoption and changing consumer preferences, travel in India has evolved from an occasional luxury to a regular expense. Improved infrastructure has fueled trends like long weekend trips, luxury vacations, and drivecations. Cross-border travel has also become more accessible. Travelers today are more confident and spontaneous, seeking new experiences. MakeMyTrip has played a key role in this shift.
MakeMyTrip has expanded its services beyond flights and hotels to include holiday packages,…
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