With a major upgrade to Priceline’s proprietary GenAI assistant Penny and 30+ new features, Priceline improves the travel experience with the industry’s most comprehensive set of AI tools
NORWALK, Conn., Feb. 13, 2024 /PRNewswire/ — Priceline, the pioneering travel innovator, today unveiled its Winter 2024 Product Release featuring a new generative AI-powered slate of features, including major upgrades to Penny, its AI-powered travel assistant. The latest additions to Priceline’s Trip Intelligence suite make it the travel industry’s most comprehensive array of AI tools – including more than 30 new features to dramatically streamline the travel planning and booking process.
Priceline’s Trip Intelligence features improve the travel experience with the industry’s most comprehensive set of AI tools
At a time when overwhelming choice and options mean consumers spend an average of two full work days – 16 hours – on trip research and booking,1 Priceline’s smarter, faster, and more…
















