With years of experience and a deep understanding of the region’s diverse needs, Laura is pioneering efforts to make travel more accessible, efficient, and tailored to global visitors.
Ahead of her session at Skift Asia Forum, she shares thoughts on AI innovation, pop culture’s tourism effect, and the industry’s shift toward more meaningful and sustainable journeys into the region.
Laura Houldsworth said the company is on a mission to make travel accessible for everyone, “however big or small” the experience. She envisions a smarter, more sustainable future for the region’s travel industry and highlighted Booking.com’s investment in technology to “take the friction out of travel.”
The platform now offers more than 28 million accommodation listings and is leveraging AI to recommend destinations and stays tailored to individual needs.
She added that Booking.com aims to become a one-stop shop for…
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