93% of Brits Want to Travel More Sustainably

Booking.com has unveiled the 10th edition of its annual sustainability report, shedding light on how travellers are increasingly concerned with the social and environmental effects of travel. The report reveals a major shift, with more than half (53%) of global travellers now mindful of how their travel impacts both local communities and the environment.

This trend is particularly noticeable in the UK, where 93% of British travellers now express a desire to travel more sustainably, a dramatic rise from 32% in 2016. A further 66% of British travellers believe they should leave the places they visit better than they found them, while 72% are eager to see their spending directly benefit the local economy.

The new report, with insights from 32,000 travellers in 34 countries, takes a community centric lens, exploring experiences of how people travel, and how they experience inbound visitors, shedding light on the benefits and challenges of global tourism. And despite…