AI trip planners will soon be better than human travel agent

• Booking.com leverages generative artificial intelligence to enhance trip planning and improve customer service. 
• Further advancements in AI could potentially overhaul the interaction dynamics between customers and service providers in the hospitality and travel industry.

The advent of the internet made traditional brick-and-mortar travel agencies obsolete. A similar shift is imminent as generative artificial intelligence (AI) is set to revolutionize how people plan and book their trips.

Booking Holdings CEO Glenn Fogel spoke extensively with Quartz’s Rocio Fabbro about AI in the latest episode of Quartz AI Factor, a video series set at the Nasdaq MarketSite (NDAQ).

Booking.com, a subsidiary of Booking Holdings, first introduced its…