In today’s digital age, booking a holiday has become remarkably simple, thanks to the convenience and extensive reach of Booking.com. With just a few taps or clicks, travelers can plan their trips—covering flights, accommodations, and activities—while finding options that best suit their preferences. Indeed, since its founding in Amsterdam in 1996, Booking.com has grown into the world’s largest accommodation platform and a leader in global travel.
To further enhance the appeal of its platform, Booking.com has long ensured that hotels and accommodation providers do not offer lower prices on other platforms. Like other online travel agencies such as HRS and Expedia, Booking.com included price parity clauses—a particular type of “Most Favored Nation” (MFN) vertical restraints—in its contracts with partners since the mid-2000’s. So-called ‘wide’ price parity clauses prohibit accommodations from offering…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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