Booking.com is making its fourth appearance at
the Super Bowl. The travel company is running a 30-second spot in the fourth quarter this year.
The creative is by Zulu Alpha Kilo, while
Mindshare handles media strategy and planning.
A larger integrated campaign runs across prime-time TV, streaming, online video, audio, paid social and owned channels. It features the 30-second
Big Game spot and a variety of 15-second spots.
The spots are: “Muddy Missteps,” “More Vegasy,” “Vamping in Vegas” and “Too Romantic.” They are also viewable on YouTube.com/@bookingcom.
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Tina Fey and Melissa McCarthy have been featured in the
company’s Super Bowl ads in 2024 and 2023, respectively. This year, Muppets Kermit the Frog and Miss Piggy take center stage. In addition, a family finds their ideal resort, while a bachelorette party
heads to Las Vegas and indulgence.
“With this campaign, we’re putting the spotlight on the incredible choice, ease and value that Booking.com…
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