Booking.com Checks in to Capital Drivetime to Inspire Listeners’ Next Adventure

Booking.com, the world’s leading digital travel platform, and Capital, the UK’s no.1 hit music brand, have announced a major partnership that will see Booking.com sponsor Capital’s popular Drivetime show. The multi-platform campaign is designed to inspire millions of listeners to embark on their next travel adventure.

Capital Drivetime is a weekday radio show airing from 4-7pm on Capital across the UK, reaching 2.9 million listeners weekly. It features the biggest names in music and entertainment and targets a desirable demographic for advertisers, offering high engagement during the prime commute home time slot.

The partnership will see Booking.com connecting with Capital listeners through a series of engaging on-air features tailored to both regional and national audiences. The partnership extends beyond the airwaves with exclusive competitions offering listeners the chance to win incredible travel experiences, as well as original content across the station’s digital and…