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Booking.com ends sustainability programme due to ACM pressure

by Robert Van Pash (Editor)
March 27, 2024
in Booking Holdings
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Netherlands: Booking.com has announced in a statement that it is ending its Travel Sustainable programme and that it will replace it with the option to filter for properties with a third-party certification.

Announcing the news on its website last week, the company said that it was removing the Travel Sustainable name and levels to “help highlight the significance of third-party certifications”, marking a shift to “ensure consistency and clarity to help make it easier for travellers to make informed choices that are more sustainable”.

As a result, the Travel Sustainable branding and levels ceased to be displayed on the Booking.com website from 25 March, although sustainable practices can still be visible to guests on the property pages.

Booking.com created the Travel Sustainable programme three years ago to “educate and guide” users on sustainability and the impact they can have. Last year, the online travel agency, which has more than 28 million accommodation…

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