NEW YORK -Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travelers get it ridiculously right every time. A continuation of the successful Booking.yeah campaign that celebrates YEAHs experienced throughout the travel journey, the new creative will debut live during the fourth quarter of the Big Game on February 9, bringing to life Booking.com’s ability to cater to every traveler’s unique needs and personalities and “find exactly what they’re booking for.” Here’s a sneak peek of the ad:
Building on its playful and optimistic creative strategy, the new campaign features a colorful cast of characters – spanning from relatable everyday travelers to beloved cultural icons, The Muppets. Whether it’s Kermit the Frog lounging at a beachfront vacation rental, Miss Piggy booking a…



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