Booking.com – renowned for its role in providing hotel booking capabilities – is graduating from this single-focus and becoming a multi-faceted OTA in its own right.
Visitors to Booking.com will now see tabs that offer Flights, car rentals, and Restaurant bookings, albeit not everyone will see it while it’s in its initial trial phase, according to Skift.
The tabs take users to new pages powered by Kayak for flights, RentalCars.com for car hire, and OpenTable for restaurant bookings, while still carrying the Booking.com branding. These OTA brands – Booking.com included – are all part of the Priceline Group.
But it’s not exactly the most surprising move for a hotel OTA that’s proven itself on the global stage, in a time when online travel agencies try to target every stage of the traveller’s journey.
Just last week, a new luxury OTA known as Bon Voyage launched to curate premium holiday packages for travellers, while a number of turf wars have erupted between the…
