Booking.com has launched its travel sustainable badge, a credible, globally relevant sustainability measure that will provide highly coveted information to all over the world, looking to make more sustainable travel choices. The badge is available to any kind of property that has implemented a combination of sustainable practices that meet the requisite impact threshold for their destination. Designed to be applicable to a wide range of property types, from apartments, B&Bs, and holiday homes to hotels, resorts, and even treehouses, and adaptable to local realities and considerations, the initiative is a first of its kind in the industry.
The goal of the badge is to make credible recognition of impactful sustainability efforts attainable for more properties worldwide and to provide travellers with a transparent, consistent, and easy-to-understand way to identify a wider range of more sustainable stays, no matter where they want to travel.
The company’s ambition,…
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