- Booking.com is offering one football fan and a friend a Super Bowl trip of a lifetime, with a chance to tour New Orleans in the fabled Madden Cruiser, a custom-built bus once used by football legend John Madden.
- The “Iconic Madden Cruiser Experience” will be bookable on a first-come, first-served basis for one booker and a guest on February 3, at noon ET, for a three-day trip beginning February 7 and running through Super Bowl weekend. The trip will include a guided city tour, exclusive meet-and-greet opportunities, access to a premier Big Game party and other festivities. The price for the whole experience will be $19.87 in honor of the year the first bus was commissioned.
- The “Madden Experience” promo will lead up to Booking.com appearing as an advertiser during the Super Bowl’s broadcast during the fourth quarter of the game, according to the company. However, the spot will not feature the Madden Cruiser.
The “Iconic Madden Cruiser…
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