Booking.com reports travel optimism remains high in Asia-Pacific

THE NEWS: Booking.com’s inaugural Travel Happiness Index, based on a survey of more than 10,000 travellers in ten Asia‑Pacific markets, found that 98% associate travel with positive emotions.

DETAILS:

• 86% said having a trip to look forward to improved their mood.
• 73% reported that anticipation helped them cope with the demands of daily life.
• 60% enjoyed the trip‑planning process.
• 29% said trips could leave them feeling tired or drained.

FAQ

What percentage of surveyed Asia‑Pacific travelers associate travel with positive emotions?
Booking.com’s Travel Happiness Index found that 98% of respondents across the ten surveyed Asia‑Pacific markets link travel to positive emotions.

How many travelers were surveyed for Booking.com’s Travel Happiness Index and across how many markets?
The index surveyed more than 10,000 travellers across ten Asia‑Pacific markets, examining emotional, financial and practical factors influencing travel behaviour.

What proportion of respondents enjoyed the trip‑planning process according to the study?
According to the Travel Happiness Index, 60% of surveyed travellers said they enjoyed the trip‑planning process.

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