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According to HOTREC distribution study, Booking.coms market share on the hotel accommodation market has increased considerably from 60% in 2013 to 71% in 2021
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Booking.com announcement on its gatekeeper status is the first step to its formal designation under the Digital Markets Act (DMA). The European hotel industry has been long warning of unfair business practices of the largest Online Travel Agent (OTA) and calls for more fairness and transparency in the online accommodation market. We hope that the European Commission will designate the company as a gatekeeper as soon as possible.
The notification of Booking.com represents an important milestone after over a decade-long struggle of European hoteliers with unfair practices of Booking. We fully expect that the company will adjust its business behaviour such as removing all price parity…
