Booking.com has released the 10th annual edition of its research into traveller attitudes and intentions related to the social and ecological impact of travel.
Insights from 32,000 travellers across 34 countries and territories, including 1,000 from Canada, were collected. Results showed that more than half of Canadian travellers (53 per cent) are now conscious of travel’s impact on communities as well as the environment, and that two thirds (66 per cent) now want to leave places better than when they arrived.
Booking.com’s new research takes a community-centric lens. Asking respondents not just how they travel, but how they also experience inbound visitors where they live, the approach sheds light on the benefits and challenges of tourism from their perspective as both travellers and locals.
The report reveals that while more than half (58 per cent) of Canadian travellers feel that tourism has a positive impact overall on the place where they live, adjustments are…
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