Booking.com has been announced as the new sponsor of Capital’s Drivetime show, which airs weekdays from 4-7pm across the UK.
As part of the partnership, Booking.com has created a series of regionally and nationally targeted ads.
The travel platform has also launched a competition offering Global-owned station listeners the chance to win travel prizes.
The campaign will extend to social media platforms, including Capital’s TikTok account, it said.
Ryan Pearson, regional manager at Booking.com, said: “We are thrilled to partner with Capital Drivetime and connect with the nation during their commute home.
“At Booking.com, we believe in helping everyone experience the world. This partnership enables us to inspire listeners with exciting travel possibilities for their next adventure—whether it’s a weekend getaway or a dream vacation.”
Katie Bowden, managing director of Commercial Audio at Global, added: “I’m delighted…
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