Singapore families prioritize value-for-money, quality time, and new experiences when traveling. Destinations like Indonesia, Malaysia, and Germany are trending, influenced by affordability and popular media.
This year amongst Singapore families, according the Booking.com’s 2024 top family travel trends and destinations’s 2024 top family travel trends and destinations travel decisions are being shaped by a wide range of interests and behaviours that are altering the traditional way of travelling with loved ones:
- Comfort is a top priority with 83% of families citing air conditioning as the most important amenity when booking a place to stay.
- Two-thirds (64%) of families are planning to use AI tools as part of their travel planning in 2024, showing a desire to adopt new practices to streamline their trip**. Families in the US, UK, Australia and New Zealand can now use the AI Trip Planner, found directly on the Booking.com mobile app, to start their trip planning process.
- One…














