© Reuters
NEW YORK – Booking.com, a prominent player in the online travel agency sector, has announced the launch of a new advertising campaign featuring Tina Fey, which will premiere during the “big game” on February 11. The campaign is a continuation of the company’s Booking.yeah initiative, aimed at encouraging travelers to explore different facets of their personalities through travel.
The campaign, developed by Zulu Alpha Kilo with media strategy by Mindshare, will span various platforms, including television, audio streaming, online, and social channels. It features a series of commercials, such as “Tina Fey books whoever she wants to be,” “Sasquatch Tina Fey books a cabin,” and “Influencer Tina Fey books a boutique hotel,” along with an extended 90-second version for the “big game” spot. These ads will also be accessible on YouTube.com/Bookingcom.
Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com said, “Booking.com is on a mission to make…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
Read moreDetails
