- Since first conducting research on consumer attitudes about traveling more sustainably in 2016, Booking.com has since surveyed nearly 230,000 travelers in 35 markets. The latest data from 2025 shows a shift in traveler perceptions of what sustainability encompasses. For the first time, more than half of travelers (53%) are now conscious of tourism’s impact on local communities, as well as the environment.
- While 57% of travelers feel that tourism has a positive impact overall where they live, they also highlight challenges including traffic, littering, overcrowding and a rising cost of living.
- Only 16% of travelers think visitor numbers should be capped in their home destination, instead emphasizing a need for investment in communities through infrastructure upgrades.
- Travelers are increasingly committed to supporting the economies of the destinations they visit with 73% wanting the money they spend to go back to the local community, and two thirds (69%) wanting to leave places…
Booking.com’s 2025 Research Reveals Growing Traveler Awareness of Tourism Impact on Communities Both…
