SYDNEY, May 2, 2025 /PRNewswire/ — Since first conducting research on consumer attitudes about travelling more sustainably in 2016, Booking.com has surveyed nearly 230,000 travellers in 35 markets. Today, Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions concerning the social and ecological impact of travel:
Booking.com’s new research takes a community-centric lens. Asking respondents not just how they travel but also how they experience inbound visitors where they live, this approach sheds light on the benefits and challenges of tourism from their perspective as both travellers and locals.
For the first time, more than half of Australian travellers (51%) are now conscious of tourism’s impact on local communities, as well as the environment.
In 2016, less than half (40%) of Aussie travellers believed they travelled sustainably. By 2025, almost all travellers (91%) said they want to make more sustainable travel…
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