Booking.com’s Nine Predictions for Travel in 2025

Travellers reject tradition to rewrite the rules on age, gender and sense of self, taking travel in new directions

INDIA, November 19, 2024: Change is accelerating on multiple fronts. From global elections, rapid AI advancements and increased costs of living (to name a few), it’s no surprise that people find themselves fatigued, needing to withdraw, pick a side or simply disconnect. Yet, in the face of rising uncertainty, isolation and polarisation, we’re seeing just the opposite in travel. Booking.com’s annual Travel Predictions research* reveals that instead of retreating, many travellers want to redefine how they experience and engage with the world around them.

Travellers are ‘rewriting their playbook’ in 2025; Defying the rules of conventional getaways and as a result, forging new connections with themselves, their loved ones, those they meet along the way, as well as the destinations they visit….