Booking Holdings (BKNG) Price Target Cut by Morgan Stanley to $4

Morgan Stanley has revised its price target for Booking Holdings (BKNG, Financial), lowering it from $5,000 to $4,800 while maintaining an Equal Weight rating for the stock. This adjustment is part of a broader strategy where the firm is reducing its forecasts across its North American internet stock portfolio. The decision reflects expectations of challenges posed by macroeconomic conditions and tariff implications on sectors like e-commerce and digital advertising.

Wall Street Analysts Forecast

Based on the one-year price targets offered by 36 analysts, the average target price for Booking Holdings Inc (BKNG, Financial) is $5,497.61 with a high estimate of $6,500.00 and a low estimate of $4,330.00. The average target implies an
upside of 21.07%
from the current price of $4,540.84. More detailed estimate data can be found on the Booking Holdings Inc (BKNG) Forecast page.

Based on the consensus recommendation from 41 brokerage firms, Booking Holdings Inc’s (BKNG, Financial) average…